Most of the web is flat.We build the partthat stands out.
A technical studio for search, software and AI systems. Working with companies in the UK and the US.
Search engines and AI agents read your site before your customers do. We read it the same way and fix what they trip on in the code. Then we build what comes next, from a holiday-cottage directory 
to music-school software with its own iPhone app 
Four practices, one studio.
Technical SEO and AI search
Your site read right by Google, the answer engines and the agents. Fixed in the code and measured every month.
For companies whose site is the business: ecommerce, software and services with a catalogue of pages.
How Search works
Selected work
All work- The New Forest EditA holiday-cottage directory, built and run as its own business.
- LessonLoopMusic-school software with an iPhone app. Built and run by the studio.
- The Shape of IntelligenceAn experience site. Awwwards honourable mention, 2026.
- Trade2SyncTrading software: a migration mapped URL by URL, and the search it recovered.
What followed
- UK tile retailer, server response: Server response time down 98%. Pages answer almost instantly. Source: Server timing, read before and after the fix. August to September 2026.
- Leeds dental practice, agent-ready score: Agent-Ready score up 34%, from a C grade to an A. Source: The practice's own run of the Agent-Ready Grader. June 2026.
- Mowers Online, junk traffic from outside the uk: Junk traffic down 84% on the day the new edge rules went live. Source: The site's own analytics, sessions by country. September 2026.
- Trade2Sync, links pointing at the site: 85% of the links pointing at the site were junk. Every one was read by hand and disavowed. Source: Every referring domain read and classified by hand. August 2026.
On record
Campaigns for brands you will know. We show the scope of the work; the results are theirs to share.
- Nike
A digital research campaign across Nike's retail partners in Europe: how the brand showed up in each retailer's marketing, and the plans and promotion they ran with, medium by medium.
- Pitney Bowes
A technical SEO campaign behind the franking-machine offering in the UK and the US, applied end to end in both markets.
- Urban Outfitters
A technical SEO campaign for the ecommerce store: architecture, crawl and indexation engineered to bring more of the catalogue into search.
Built and run by the studio
- LessonLoopMusic-school management, with an iPhone app
- SEOflareStorefront SEO software on the ShopWired app store
- KlarvoEU AI Act compliance, with a WordPress plugin
- Klarvo AccessA server-side accessibility engine
- RackHutStock and profit tracking for resellers, on iPhone
- The New Forest EditA holiday-cottage directory
- Agent-Ready GraderScores any site for AI agents
Tell us whatshould happen next.
We read every brief the same day and reply with a plan.
Start a project